By Md Nipun Afridi, Sadia Afrin Suvra, Takia Islam Toma

On the morning of 10 March 2026, the T&T playground in Banani, next to the Korail area, hosted the
inauguration of Bangladesh’s Family Card Programme. Women from nearby communities gathered at the
venue along with government officials and representatives from different organizations to witness the
launch of the new Social Protection initiative.
For many of the women present, the programme meant more than just introducing a new policy. In
households where income is often uncertain and savings are limited, the possibility of regular financial
support carries meaningful significance. Conversations among attendees reflected a mixture of curiosity,
expectation, and cautious optimism about how the programme might support their families.
While the ceremony marked an important national policy step, interactions within the surrounding
communities offered a clearer understanding of how the initiative is being received by those it intends to
support.
The Social Security Policy Support (SSPS) team attended the event to observe the inauguration and
engage with beneficiaries from nearby communities. These conversations helped capture early
impressions, expectations, and experiences of women who have begun receiving support through the
programme.